I am so much more than Ryan Seacrest could ever hope to be, Maggie Lawson. It's called style, and it's half the battle. People don't listen to reason. They listen to the ideas and the people they want to leave. This face is the moneymaker. [Jeff should be able to cite what aspect of rhetoric study this is, re: the theories of Aristotle, but he isn't classically trained so he can't.]